Either you move or you die

We live in a time of constant change.Companies that for years have lived in peace of mind that their business model guaranteed their profitability, they see, overnight, how the rules of the game change and they are forced to reinvent themselves. And I do not mean just big technological trends. Any sector of economic activity can be transformed overnight into a kind of nightmare from which companies, which do not usually have a quick reaction capacity, are not able to leave. 



The videoclubs died with the arrival of private television, but the transports will be altered by the arrival of drones and autonomous vehicles to more and more areas of our life, the industry 4.0 will make available to any client the possibility of create products that until now required large print runs and the possibility of communications make it possible for anyone to serve a customer from the other part of the world. Even banking, a sector traditionally refractory to change, sees the threat of so-called Fintech companies, and has begun to offer services such as Bizum, which provides instant money transfers between customers. And there are many areas in which the day to day of the companies will change. 

I correct myself: it is already changing.Because around you are emerging companies that often operate without headquarters, serving their customers from anywhere, with a multichannel service (phone, e-mail, social networks, whatsapp and other channels). Is your product or service so unique that it can not be replicated? If so, maybe you can afford to continue as before, but my recommendation is that you begin to explore what changes you can make to improve your way of working, your way of relating to clients, the facilities you give them to talk to your company, to place orders, to manage your operations ...



Because if you do not do it, the new companies that are emerging will go over you. These companies, with very light operating costs, with tools that allow them to provide a much more efficient service, relying on computer tools that allow them to reduce bureaucratic tasks, which facilitate communication to their clients, are emerging like mushrooms and also go to be able to offer lower prices, more agility and a much closer customer relationship. I give you some examples to think about if your company may be applicable: - Does your company have a whatsapp number to facilitate contact with customers? 



- Have you checked if it is easy to talk with your company or locate a certain person?IP telephony improves the way the company communicates with the outside world and also allows us to analyze when it is necessary to provide more means to the company. There are companies with which it is so complicated to talk that customers end up going to the competition out of necessity. 
- Does your company waste a lot of time and money on tasks related to paper?Printing of delivery notes, invoices, sending by mail or sending by e-mail manually, manual entry of orders, manual preparation of budgets, manual invoice posting, documentation manual file ... all these tasks can be automated in large measure, freeing valuable time for other, much more productive tasks.
- Does your company spend time analyzing different aspects of the activity using Excel sheets? There are BI tools (Business Intelligence) that save all the time to create those sheets, to enter data and avoid possible errors. And they also allow us multiple possibilities of analysis.Surely not your case, but many reports warn of the lack of technological culture of the Spanish manager. Many even boast (to scandal their colleagues in other countries) of not using social networks in their work. If you are not thinking about how to improve your processes, wake up, because you are late to the new economy. 





If you are among the companies that have already reviewed how they can improve their processes, even so, you can not rest on their laurels, because the pace of technological changes is so frantic that requires you to be aware of what other companies do to not be left behind. The good news is that many of the tools that will allow any company to achieve these changes have very affordable costs.When you want we talk about it, we study how your company works and we give you the recommendations to improve. It's up to you.

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