The newsletter, a way to keep your memory alive in the clients

Most people receive thousands of external impacts throughout the day: we are bombarded by advertising in the press, radio and television, our smartphone receives emails, whatsapps and SMS, web pages are full of propaganda banners of the most diverse types (and Google is always attentive to show you advertising related to the latest searches you have done) and even just walking down the street we see continuously advertising on billboards, taxis, buses, bus shelters ...

Companies wonder how to highlight their message in this maremagnum of communication, how to make the potential customer think of us and have us in the head at the time you need the services offered by our company.  

And one of the most powerful, effective and cheap ways to reach customers is through a newsletter. 

I allow myself to give you some guidelines, based on my own experience, to achieve maximum effectiveness:

- Tell something interesting: it may seem obvious, but before sending a newsletter it is good to spend some time thinking about what we are going to tell. If you limit yourself to sending offers and announcements, your subscribers will most likely unsubscribe soon. Think about what comments or knowledge you have found interesting to a client, because surely they will be for others.

- Get the maximum diffusion: talk about your newsletter to your clients, in your visits to potential clients, in forums related to your activity, in your emails, etc.

- It is important that both the subscription and cancellation process are simple, so that the subscriber does not feel suspicious when registering. 

- Write contents that invite action, call, buy or make a reservation. 

- Includes short texts. The staff is lazy, let's face it. If you write long texts, however interesting they may be, nobody will read them whole. It is better to include brief, concise and quick content to read and put a link to a more complete text on the Internet (in your blog, for example). Whoever wants to learn more in depth, can do so through this link.

- Use an email marketing tool . I recommend MailRelay, which I've been using a lot of time. Some of the advantages of this platform are:

                - You can create autoresponders: messages that are sent to the subscriber automatically every so often, remembering topics or thanking you for your subscription, for example.

                - It facilitates the subscription of interested parties through a form that you can easily insert into your web page. In this way, you also comply with the data protection regulations, as MailRelay will send an email to the subscriber's address to confirm the registration. No one can register on behalf of another person. See how we do it in Artáiz Asesoría Tecnológica . We only ask for name and e-mail.

                - You will have statistics of who reads the newsletter and what contents are more successful.

                - It offers you a multitude of templates for you to choose the one that best suits your business. If not, you can create one from scratch.

                - And even a high number of shipments (several thousand a month) is completely free, but nevertheless has an excellent technical support by e-mail or live chat.

I can only encourage you to try. You will see that having a newsletter will help you be in the minds of your customers and even improve your perception of your business.